![]() Skin Laundry currently operates a membership-based business model, offering three membership tiers for $150-$350 that provide various perks and services. ![]() We want to be the absolute best at your skin care and treating your face, neck and chest.” “When you look at the industry, many places offer a lot of stuff, like injectables, CoolSculpting, tattoo removal and laser hair removal. “One of the things that make us special is our laser focus - no pun intended,” said Throgmartin. Throgmartin and Carey used the same analogy when describing Skin Laundry’s relationship to other boutique medspas: Skin Laundry is the In-N-Out to the industry’s Cheesecake Factory. “ story is incredibly compelling and the market was ready for a brand like us to expand quickly.” “Coming out of Covid-19, there’s an opportunity to snag a lot of premium space at a discount to what it was three years ago,” said Carey. The team had initially also considered Boulder, Colorado, before the data showed there wouldn’t be a sufficient local customer base. For example, Skin Laundry will open three new clinics in Denver, Colorado in 2023. He said the resulting data has been especially important for directing new clinic openings, as it can generate lookalike customer groups in new markets. Carey called the exercise a five-factor correlations study, but admitted that it was more like 25 factors. Aside from looking at the volume of first-timers, Skin Laundry considered their zip code proximity to clinics, their work location and their household income, among other factors. About 18 months ago, when contemplating future locations, Skin Laundry began to compile its customer data to find patterns and correlations around what’s driven its first-time customers.
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